Quote glasses & contacts in seconds.
Not screens.

The one-screen optical quoting tool for independent practices. Patient changes their mind on a lens? Two clicks and the new price is on the screen — insurance applied.

Start your free 30-day trial
Full features · No credit card · Runs entirely on your own computer
Built by a practicing optometrist — because the big tools made quoting slower

The moment that decides the sale

Your patient is at the dispensing table asking, "What if I did the cheaper anti-glare instead?" In a step-by-step practice management wizard, that answer means backing up five screens and starting over — while the sale cools off.

In Simply Optical, it's one click. The quote updates while they watch. Compare, upgrade, decide, done.

"I was paying $4,800 a year for software that made quoting slower. So I built the tool my opticians actually needed — one screen, our prices, every plan we take."

Everything on one screen

No modules to click through. Glasses, contacts, exam, procedures, and the running total — all visible, all live.

Vision plans pre-loaded

VSP Signature, Choice & Advantage lens copay engines, EyeMed 2026 formulary tiers, and Davis / Superior Vision (Versant) schedules — built in and editable. Every line can still be overridden by hand.

Your catalog, your prices

Nine lens brands ship ready to go — Essilor, Hoya, Shamir, Zeiss, Unity, Kodak, Seiko, Nikon, and Maui Jim — plus the full contact lens market with current manufacturer rebates. Check what you carry, set your fees, add anything we missed.

Instant re-quoting

Swap a lens design, a material, or an AR coat and the patient's out-of-pocket updates immediately. This is the feature your dispensary will refuse to give up.

Private by design

Simply Optical is a single file that runs on your computer. No cloud, no accounts, no uploads — patient information never leaves your building.

Real-world billing built in

Dual insurance (medical exam + vision materials), promo packages with defined contents, self-pay discounts, sales tax by category, contact lens rebates, and EyeMed's AR + UV pairing rule.

Branded printed quotes

Print a clean quote with your logo showing cost, insurance benefit, copay, and member-pays on every line. Save any chargeout to a file and reopen it when the patient comes back.

Up and running in an afternoon

No installation, no IT company, no server. If your computer has a web browser, it runs Simply Optical.

Get your copy

Fill out the short form below and your file downloads automatically — already set up with your practice name. Put it on your desktop, double-click, done.

Set up your practice

Check the product lines and insurance plans you carry, enter your fees, add your logo. The guided setup walks you through it — see the step-by-step setup guide for insurance plan packages and automatic benefits import.

Quote

Pick a plan, pick products, hand the patient a printed quote. That's the whole workflow.

Simple pricing, like the name says

Per location. Unlimited computers and staff. Try everything free for 30 days first.

$75/month
  • Full quoting app, all features
  • Unlimited computers per location
  • Email support from a practicing OD
Start free trial
SAVE $300 A YEAR
$50/month billed annually
  • Everything in monthly — $600/year
  • Annual formulary & rebate updates
  • One code for the whole year
Start free trial

One premium AR upgrade a month covers it. Cancel anytime — the app keeps working through your paid period.

Get your copy

Fill this out once. Your download starts automatically — already set up with your practice name — and we'll have your info on file.

Questions practices ask

Is it HIPAA-friendly?
Simply Optical runs entirely on your own computer and never transmits patient data anywhere — there's no cloud, no account, and no vendor with access to PHI. Data that never leaves your building is the strongest privacy posture there is.
Does it work offline?
Completely. It's a local file — internet outages don't stop your dispensary.
Does it pull patient benefits automatically?
No — and that's deliberate. Automatic pulls are what the $300–500/month platforms charge for, and they're often wrong. Instead, copy the benefits page from the carrier portal you already trust and paste it in; Simply Optical reads the copays and allowances for you.
What if I carry products you don't have?
Every section has an "add your own" row — custom lenses, coatings, contacts, packages, and carriers take seconds to add.
Will it replace my practice management system?
No. It replaces the quoting struggle inside it. Keep your PM/EHR for records and claims; use Simply Optical at the dispensing table where speed sells.

Try it on your own fee schedule

30 days, every feature, no card. If your opticians don't fight to keep it, don't pay for it.

Start your free 30-day trial