The one-screen optical quoting tool for independent practices. Patient changes their mind on a lens? Two clicks and the new price is on the screen — insurance applied.
Your patient is at the dispensing table asking, "What if I did the cheaper anti-glare instead?" In a step-by-step practice management wizard, that answer means backing up five screens and starting over — while the sale cools off.
In Simply Optical, it's one click. The quote updates while they watch. Compare, upgrade, decide, done.
"I was paying $4,800 a year for software that made quoting slower. So I built the tool my opticians actually needed — one screen, our prices, every plan we take."
No modules to click through. Glasses, contacts, exam, procedures, and the running total — all visible, all live.
VSP Signature, Choice & Advantage lens copay engines, EyeMed 2026 formulary tiers, and Davis / Superior Vision (Versant) schedules — built in and editable. Every line can still be overridden by hand.
Nine lens brands ship ready to go — Essilor, Hoya, Shamir, Zeiss, Unity, Kodak, Seiko, Nikon, and Maui Jim — plus the full contact lens market with current manufacturer rebates. Check what you carry, set your fees, add anything we missed.
Swap a lens design, a material, or an AR coat and the patient's out-of-pocket updates immediately. This is the feature your dispensary will refuse to give up.
Simply Optical is a single file that runs on your computer. No cloud, no accounts, no uploads — patient information never leaves your building.
Dual insurance (medical exam + vision materials), promo packages with defined contents, self-pay discounts, sales tax by category, contact lens rebates, and EyeMed's AR + UV pairing rule.
Print a clean quote with your logo showing cost, insurance benefit, copay, and member-pays on every line. Save any quote to a file and reopen it when the patient comes back.
When the EOB finally comes in, pull up the original benefit sheet next to the quote and log what the carrier actually paid. Catch a consistent gap between quoted and actual for a plan, and Simply Optical flags it — a paper trail for contesting claims, and fewer surprise calls asking a patient for more money.
No installation, no IT company, no server. If your computer has a web browser, it runs Simply Optical.
Fill out the short form below and your file downloads automatically — already set up with your practice name. Put it on your desktop, double-click, done.
Check the product lines and insurance plans you carry, enter your fees, add your logo. The guided setup walks you through it — see the step-by-step setup guide for insurance plan packages and automatic benefits import.
Pick a plan, pick products, hand the patient a printed quote. That's the whole workflow.
Early feedback from doctors using Simply Optical in their own practices.
"I have been using Simply Optical to help me from the start of my new clinic. It has helped me so much in reducing the time needed to process clients and ensure benefits are being applied properly."
"We have a large office and optical, and we were struggling to help our clients efficiently — going through a lot of paper and whiteout, especially when a client changed their mind on what products they wanted. Simply Optical changed that completely. Now it's just a couple of clicks and a new estimate comes up quickly and correctly. It's really changed how quickly we can help our clients."
Per location. Unlimited computers and staff. Try everything free for 30 days first.
One premium AR upgrade a month covers it. Cancel anytime — the app keeps working through your paid period.
Fill this out once. Your download starts automatically — already set up with your practice name — and we'll have your info on file.
30 days, every feature, no card. If your opticians don't fight to keep it, don't pay for it.
Start your free 30-day trial